Our Philosophy

At Girraphic we are firm believers in the power of an idea and providing technical innovation and expertise to help create, explore & bring ideas to life.

Girraphic is a multifaceted broadcast and advertising centric design/branding agency with a specialty in virtual production and augmented graphical integrations. We offer design, branding, virtual production, augmented and virtual reality applications, virtual and hard set design, architecture visualisation, custom control application development for VizRT and Unreal projects, interactive and experiential integrations, hardware rentals and end to end production services with consultancy services.

We have offices in 8 countries (Australia, United States, UK, Chile, Argentina, New Zealand, China and Singapore) boasting an employee base with the most talented designers, programmers and production personnel from over 30 countries worldwide.

We are one of the only design agencies who can say they truly operate on a 24 hour schedule. Our clients range from traditional broadcast networks, digital platforms, sporting bodies, sponsors, architecture firms, production companies, advertising agencies, technology companies and everything in between.

Our clients include the likes of ESPN, Fox Sports, NFL Network, Eurosport, MSNBC, CNN, Fox News, Spectrum News, UFC, Formula 1, The Australian Open, Caesars Sportsbook, Verizon, Amazon Prime Video, Marvel, Warner Bros. Discovery, Riot Games, YES Network among so many others.

We are constantly looking to improve our clients broadcast experience by working closely with our product vendors’ research, development, and support teams. This helps assist us in keeping you at the forefront of the ever-evolving landscape of broadcast.

Our society relies on communication, and ever increasingly the success of a broadcast requires the absolute best in visual communication. Girraphic can assist you in achieving a visual communication result that surpasses your expectations. Successful graphic design comes from an effective working partnership between the creative team and you, our client. Your input is key to our creative process and with your help we can provide innovative solutions to your communication challenges.


Our Team

+ Read Bio
Nathan Team Profile 2020 2 Nathan Marsh Co-Founder | Managing Director (Creative)

Nate began his broadcast career in NYC at CBS Sports designing content for productions like that of the NCAA Football & Basketball and the NFL Today Show, while also running a documentary film company, Inspired Mind Films and designing multiple forms of content for the production house Anomaly Communications. After a several years, he moved to Los Angeles where he was employed as a VizRT Artist at Reality Check Studios and worked on projects for ESPN’s NFL Monday Night Football, DIRECTV’s Mix Channels and The Weather Channel. He then relocated to Sydney to fill a senior design role at Zspace running VizRT projects for the AFL, Swimming Australia, Fox Sports and CCTV China. He established Girraphic with his business partner, Craig Hamel in 2012 and the rest is history in the making.

Nathan Team Profile 2020 2
Nathan Marsh Co-Founder | Managing Director (Creative)
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1001076 Craig Hamel Co-Founder | Managing Director (Technical)

Craig has been working in the broadcast graphics industry for over fifteen years. He started his career as a support engineer with Australian broadcast equipment re-seller Amtech, working directly with the technical departments of their suppliers including JVC and VizRT. In 2006 Craig took an opportunity to learn real-time graphics production as operations manager of Zspace’s live graphics department, managing projects for major networks in both Australia and China including AFL Grand Finals and world university games. In need of a new challenge Craig founded Girraphic with business partner Nathan Marsh to create a world leading graphics provider with the aim of helping their clients take graphics production to the next level.

Craig Hamel Co-Founder | Managing Director (Technical)
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P1001640 2 Stephen Maré General Manager Australia

Stephen started his career in the Broadcast industry in 2004 after graduating with a degree in Audio-Visual Production Management. He built up his experience by holding various roles across the globe from South Africa to New Zealand, seamlessly integrating VizRT solutions into complex aspects of Broadcast Graphic workflows. In 2013 he was presented with an excellent opportunity with Girraphic in Sydney, Australia where he continued to expand his VizRT expertise. Future projects forecast heavy integration of virtual and augmented reality graphics into the Australian and International market, as well as managing the ever-increasing demand for turnkey broadcast graphic solutions from existing and future clients.

P1001640 2
Stephen Maré General Manager Australia
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Girraphic Grant Werle Grant Werle General Manager USA

Grant brings with him more than fifteen years’ experience in broadcast technologies. Werle is an expert in developing realtime graphic template suites utilizing the VizRT platform and streamlining workflow for studio and remote productions. Most recently, Grant served as the Real-Time Department Manager at Reality Check Systems in Los Angeles, where he produced packages for large scale events including sport championships, elections, and network premieres on NBC, CBS, FOX, SKY, DIRECTV and ESPN amongst others. Prior to that, he worked as a Senior VizRT Artist, operator and support technician at CBS Sports, NYC.

Girraphic Grant Werle
Grant Werle General Manager USA
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1001054 Graciela Olivares Art Director

Graciela is Girraphic’s version of a Swiss Army knife. Her creative process is only outdone by her ability to build, implement and program VizRT graphic packages of any type. She came to us from network Canal13 in Chile and has extensive experience in sports projects from her time there. Previous to her position there she gained extensive news experience at CNN and TeleSUR TV, both 24/7 news networks in South America. She has in-depth knowledge of a multitude of VizRT Products, Cinema4D, the Adobe Production Suite. She is one of the rare talents who is very capable of taking an idea from a napkin sketch all the way to on-air data-driven product entirely on her own.

Graciela Olivares Art Director
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Girraphic Gustavo Ide Gustavo Ide CIO Global Operations

Gustavo joins the Girraphic team with over 16 years of experience in the broadcasting industry. Highly innovative, Gustavo has previously implemented VizRT Graphics for a host of sporting events, music festivals, elections and virtual sets. Now part of the Girraphic Team, Gustavo looks forward to extending our global reach into South America.

Girraphic Gustavo Ide
Gustavo Ide CIO Global Operations
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PXL 20220928 071621597 Callum Lee Production Manager

Callum has amassed over seven years of production experience working in various fields, including sports, radio, podcasts, music, events, photoshoots, and TVC’s. His expertise involves producing and directing brand activations, media strategies, and commercials for industries covering music, movies, fashion, makeup, electronics, and food and beverage across APAC.

When he’s not working, he’s pursuing his passion for storytelling by visiting obscure locales and developing an indie documentary series about the busiest fire stations in NSW.

PXL 20220928 071621597
Callum Lee Production Manager
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1001058 Aiden Wilson Virtual Production Lead

Starting in traditional film and TVCs, Aiden moved into animation and VFX right at the start of the surge in popularity of Unreal and virtual production in 2019. Working on several TVC and Animated productions in Brisbane, Aiden started to work abroad on larger and more technically demanding projects in England and Canada.

Starting at Girraphic as a senior tech artist Aiden has overseen some of the largest projects Girraphic has done with virtual production, and is now Technical Lead of Virtual Production in Girraphic’s experimental division, helping develop new technologies for Girraphic and their clients to use in the virtual production space.

Aiden Wilson Virtual Production Lead
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Billy Cromarty 4 Billy Cromarty General Manager UK

Billy began his career in the broadcast industry in 2015 as a multiskilled operator at deltatre, he quickly progressed through the ranks leading major project deliveries including the host broadcast graphics at the Athletics World Championships, the Olympics Games for Eurosport and a FIFA World Cup for ITV Sport.
He grew deltatre’s UK engineering team who were responsible for maintaining and deploying the hardware and software for technical operations.
Billy joined Girraphic in February of 2021 and has been busy growing the UK team and delivering a range of operations managed from the UK and further a field.

Billy Cromarty 4
Billy Cromarty General Manager UK
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Emily STone 2 Emily Stone Director US Operations

Emily started her career in broadcast as a Viz Artist at NFL Network where she helped launch multiple shows. After a few years in the traditional sports world, Emily joined the team at Riot Games to combine her passion for video games and sports broadcast. She worked as a Viz Artist, creating graphics and supporting events for shows around the world. After three years of Viz, Emily moved into a Live Producer role at Riot Games. Three Emmy awards and hundreds of live shows later, she joined the Girraphic team to continue her journey in all things broadcast.

Emily STone 2
Emily Stone Director US Operations
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1001136 Gabriel Maher Art Director

Gabriel joined Girraphic with a background in 2D and 3D visualisation. Quickly adapting his skill set to the Broadcast environment, Gabriel has delivered a complex application that featured data integration, EVS playback and Graffiti functionality to the Supersport Touschscreen. Gabriel dived into building the Rapid Rugby Offline graphics. Moulding
Rapid Rugby’s branding and their new sport into a unique 3D space and was able to visualised the intensity and quick pace of Rapid Rugby into their graphics package. More recently, Gabriel has been part of the team building the Tencent NBA graphics alongside the graphics for Esports
biggest tournament, KPL.

Gabriel Maher Art Director


International Reach

Girraphic Global Reach
Los Angeles, USA
  • ESPN Around The Horn
  • NFL Network Draft
  • NFL Now Show Build
  • NFL Today Redesign
  • CBS Sports
  • NFL Network: 2020 NFL Stage4 Virtual Services
  • NFL Network: AR Lineups – Producer
  • NFL Network: AR Studio Graphics
  • NFL Network: GameDay Live
  • NFL Network: GoodMorningFootball
  • NFL Network: Red Zone
  • NFL Network: Top100
  • INVNT: 2019 General Motors Virtual
  • Teenasaurus Rox, Inc: Teen Choice Awards AR
  • Univision: Creative Design Touchscreen
New York, USA
  • MSNBC USA Elections
  • CBS Sports
  • NBCU: 2016 Elections Virtual Services
  • NBCU: 2018 Elections Virtual Services
  • Fox News Network: 2018 Elections Virtual Services
  • ESPN: 2018 Around The Horn
  • ESPN: 2019 Around The Horn
Melbourne, Australia
  • Australian Open
  • Supercars
  • Dancing With The Stars
  • BetEasy
  • CrownBet
  • NBL
  • UFC: 2019 UFC 243 Virtual Services
Beijing, China
  • Tencent Sports
  • Riot Games CN: LPL Virtual Services
  • RIOT Games NA: 2017 LOL Worlds
  • Viña Del Mar, Music Song Festival
  • Teleton
  • Chilean Elections, Channel 13
Riyadh, Saudi Arabia
  • KSA Sports
Johannesburg, South Africa
  • Seb4Vision
Geneva, Switzerland
  • Laver Cup 2019
Prague, Chzech Republic
  • Laver Cup 2017
  • Global Champions Tour
Moscow, Russia
  • Fifa World Cup 2018
Auckland, New Zealand
  • New Zealand Elections
  • TVNZ
  • TAB
  • Presidential Elections, TN
Las Vegas, USA
  • ISL Grand Final 2019
  • UFC: 2020 UFC 243 Virtual Services
Sydney, Australia
  • Supercars
  • Supercars All Stars E Series
  • Dazn WTA
  • Global Rapid Rugby
  • Sky Racing
  • Cricket Australia Women’s Ashes
  • Fox Footy Libero Package
  • MBL Basketball
  • State of Origin, Nine Network
  • Fox Sports Australia NRL Virtuals
  • NRL Grand Final
  • SBS
Sydney Office
Suite 502
50 Holt Street
Surry Hills
NSW 2010
Chile Office
Guardia Vieja 202
Denver Office
88 Inverness Circle East
Suite E101
CO 80112
Beijing Office
Unit 5, No.26
Huangsi Street
Xicheng District
New York Office
85 Delancey Street Floor 2
New York
NYC 10002
London Office
Unit 4, Reef House, Coral Row
Plantation Wharf
SW11 3UF