Let’s Get Cheesy w/ Cheez-It.

This one’s a touchdown! 🏈

Girraphic partnered up with ESPN to create a virtual hall of Cheez for CheezIt’s #MVCheezContest as a monument to College Football fandom and we are thrilled to finally be able to share the exceptional work from our team!

Our initial brief was to create a modest space as a virtual set. The team at Girraphic took the idea on board and turned it up to eleven. The museum journey starts from a modern contemporary exhibition featuring a large floor to ceiling LED display with perpetual raining CheezIts as well as timeless CheezIt boxes encased in glass.

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_{UnrealEngine was used for all of the particle simulations featuring raytraced collision as well as a highly detailed version of the CheezIt cracker and used in-engine Niagara simulations for the media wall content to help iterate with different looks and behaviour quickly. The team meticulously extracted ornate details & characteristics of the CheezIt cracker and infused them into the architecture geometry and design, from its ribbed edges to form the ceiling cornice, to its outline shape creating a distinct extension of its brand into the space.}

Slightly into the next section, the internal design team had devised a visual language to represent the highly celebrated college football ritual, “The CheezIt bath” captured frozen in time and encased behind glass, coupled with Tailgating party elements – flanking the main CheezIt cracker centrepiece.

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Finally, a custom made CheezIt superhero sculpture awaits within the atrium space. Every season, CheezIt will pick one social media winner, the one and only #MVCheez – immortalizing them into a CheezIt statue within the Hall of Cheez.

Check out the full project reel HERE!