INVNT contacted GIRRAPHIC in 2018 to discuss a very special Augmented Reality project for their automotive client, General Motors. This would become both company’s AR debuts within a live production, purposed for their flagship vehicle, the 100% redesigned, next generation, Corvette C8 Stingray.
When INVNT’s Global Ops Director, Jerry Deeney, who has been producing automotive shows for 30 years, approached us with the idea, we knew we’d need the newest technologies available. The AR execution envisioned was the perfect usage case and integral at telling the story of their engineers. Providing the necessary foundation assets, 3DExcite delivered optimized 3D assets, converted from the original manufacturer’s files, without these none of this was possible.
Our client required pin-point tracking accuracy, on a car kept secret 24hrs a day, driven once onto a 360 revolving turntable, not by a professional driver, in front of the most enthusiastic yet scrutinizing live audience possible. No problem, we called onto our partners at stYpe and took full advantage of their new Follower system based on object tracking. Combining all of these elements with the creativity, knowledge and sheer determination of GIRRAPHIC – we knew we could pull off many “firsts” even by our standards. We are extremely proud to be part of this historic event and grateful for our new collaborating partners.