Tencent Sports Rebranding
Tencent Sports Rebranding 2019
Girraphic rebranded the Tencent Sports Broadcast package in 2018. This included developing different sports areas such as NBA, Chinese basketball, E-Sports, FIBA, and soccer.
Combining the sport broadcast identities made each Tencent broadcast immediately identifiable regardless of the content type. This unification established a baseline for things like online promos and base graphic packages for each sport.
The package was based on the same visual style by defining a different color and a different icon for each section to visually unify the Tencent brand under a unique graphic style. We re-imagined Tencent Sports which brought the brand into a new level of complexity and fresh identity.
Virtual Set Design