Sports Rebranding

Tencent Sports Rebranding 2019

Girraphic 2019 Tencent Sports Cover

Girraphic rebranded the Tencent Sports Broadcast package in 2018. This included developing different sports areas such as NBA, Chinese basketball, E-Sports, FIBA, and soccer.

Combining the sport broadcast identities made each Tencent broadcast immediately identifiable regardless of the content type. This unification established a baseline for things like online promos and base graphic packages for each sport.

The package was based on the same visual style by defining a different color and a different icon for each section to visually unify the Tencent brand under a unique graphic style. We re-imagined Tencent Sports which brought the brand into a new level of complexity and fresh identity.