Viña Del Mar

Viña Del Mar International Song Festival 2019-2020

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The “Viña del Mar International Song Festival” is one of the most important and long-standing events in Latin America. It takes place every summer in Chile at the famous Quinta Vergara, a venue with the capacity to allow 15,000 spectators who for a whole week, enjoy great Latin and International artists.

Girraphic is in charge of the production and implementation of augmented reality and live virtual advertising using first-class technology and working under the support of VizRT and Stype.

The Viña del Mar Festival broadcasts on Channel 13 and TVN in Chile and FOX Life worldwide, as well as associated networks such as Red UNO in Bolivia, Channel 1 in Colombia, TV Azteca in Mexico, Telemetro in Panama and Univision in the United States, amongst others. They show the colourful event to the world, reaching records of tuning and monitoring on Social Media networks.

Girraphic has displayed its creativity, technology and the human team at this festival and it reflected with the high-quality standards that are shown in each advertising piece, creating a precedent in innovation and elegance in each augmented reality graphic.