Australian Open 2024

CRAFTING A TIMELESS GRAPHICS PACKAGE

Girraphic proudly presents its collaboration with Tennis Australia for the Australian Open brand new graphics package in 2024. Our partnership with Tennis Australia was centered on developing a brand that embodies freshness, consistency, and longevity across all brand applications, not only within Australia but also on a global scale

Our primary objective was to design a brand identity that would remain relevant and visually appealing throughout the next five years of on-air broadcasting. 

With a focus on legibility and aesthetic appeal, Girraphic meticulously crafted graphics that seamlessly integrate real-time data while maintaining a polished appearance.

A CUSTOM APPLICATION

Central to our contribution was the development of a custom application designed to streamline the operation of on-air graphics, enhancing efficiency for operators and the overall tennis production team.

INNOVATING WITH AUGMENTED GRAPHICS

Our commitment to innovation was evident in our introduction of augmented graphics both within the court and beyond, including the pioneering use of real-time tracking drones outside the RLA stadium.

VENUE SCREENS CONTENT

Furthermore, Girraphic’s involvement extended to the creation of engaging screen content for the venue, as well as designing captivating walk-on tunnel banners for players as they make their way to the court for their next game.